Emma Thompson

Emma Thompson is a talented and dynamic Social Media Marketing (SMM) manager with a wealth of experience in the digital space. Based in Sydney, Australia, Emma has carved out a niche for herself in the competitive world of online gaming, specifically in promoting platforms that cater to Australian players. Her expertise, creativity, and dedication have made her a vital part of the PayID-Pokies team, where she plays a pivotal role in shaping the brand’s online presence.

Early Career and Entry into SMM

Emma’s journey into the world of social media management began shortly after completing her degree in Communications and Media Studies. With a natural knack for understanding audience engagement and trends, she secured her first role as a junior social media strategist at a boutique marketing agency. Here, she honed her skills in creating compelling content, analyzing audience behavior, and executing effective campaigns across platforms such as Facebook, Instagram, and Twitter.

Her early work earned her recognition for her ability to drive organic growth, and she quickly advanced to managing larger accounts for clients in various industries. Emma’s passion for storytelling and her ability to connect with diverse audiences led her to explore opportunities in more specialized sectors, ultimately guiding her toward the online gaming industry.

Work with PayIDPokies

Emma joined PayidPokies in 2024, bringing fresh perspectives to the company’s social media strategy. As an SMM manager for this innovative platform, Emma oversees the creation and execution of campaigns that highlight the convenience and efficiency of PayID as a payment method. Her work focuses on educating players about the advantages of using PayID for seamless transactions, all while promoting the engaging gaming experience offered by the platform.

Emma’s responsibilities include content creation, campaign planning, and performance analysis. She is particularly skilled at leveraging social media platforms like Facebook, Twitter, and Pinterest to reach diverse audiences. On Facebook, she runs community-driven campaigns, fostering discussions about safe and responsible gaming. Her Twitter strategy emphasizes quick, informative updates, while her Pinterest boards showcase visually appealing infographics and guides for players.

Creative Approach and Achievements

What sets Emma apart is her creative and player-focused approach. She combines data-driven strategies with visually captivating content, ensuring that her campaigns resonate with the target audience. Under her leadership, PayID-Pokies has seen significant growth in follower engagement and website traffic originating from social media platforms.

One of her most notable achievements was a Pinterest campaign that doubled referral traffic within three months by showcasing “Top 10 Pokies for Australian Players” and “Step-by-Step Guides to Using PayID.” Similarly, her Twitter campaigns during major sporting events increased brand visibility, highlighting the platform’s sports betting features alongside its gaming offerings.

Hobbies and Personal Life

Outside of her professional life, Emma is a multifaceted individual with a wide range of interests. She has a passion for photography, which she often incorporates into her work by creating visually stunning content. Emma also enjoys traveling and exploring new cultures, often drawing inspiration from her adventures for her social media strategies.

When she’s not working or traveling, Emma can be found indulging in her love for baking. She enjoys experimenting with new recipes and often shares her creations with her colleagues and friends. Additionally, she is an avid reader, particularly of contemporary fiction and marketing-related literature, always looking to stay ahead in her field.